What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing comes with its own set of challenges, including implicit bias.
KEY TAKEAWAYS
- Digital marketing involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms.
- This form of marketing is different from internet marketing, which is exclusively done on websites.
- Digital marketing relates to attracting customers via email, content marketing, search platforms, social media, and more.
- One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
- Digital marketing comes with various challenges, including implicit bias.
- Digital marketing involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms.
- This form of marketing is different from internet marketing, which is exclusively done on websites.
- Digital marketing relates to attracting customers via email, content marketing, search platforms, social media, and more.
- One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.
- Digital marketing comes with various challenges, including implicit bias.
Types of Digital Marketing Channels
As noted above, marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These channels still exist and are used today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common digital avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
As noted above, marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These channels still exist and are used today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common digital avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
Website Marketing
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching on terms related to products or services.
These campaigns can segment users based on their demographic characteristics (such as age or gender), or even target their particular interests or location. The most popular platforms for PPC are Google Ads and Facebook Ads.
Pay-per-click (PPC) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching on terms related to products or services.
These campaigns can segment users based on their demographic characteristics (such as age or gender), or even target their particular interests or location. The most popular platforms for PPC are Google Ads and Facebook Ads.
Content Marketing
The goal of content marketing is to reach potential customers through the use of content that interests them. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
The goal of content marketing is to reach potential customers through the use of content that interests them. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
Email Marketing
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is about. This type of marketing allows companies to reach potential customers and anyone else interested in their brands and products.
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is about. This type of marketing allows companies to reach potential customers and anyone else interested in their brands and products.
